The YAPEAL statement
Vision
YAPEAL embeds finance in customer lifestyles.
Mission
We are not a Challenger Bank
We are challenging Banking
We focus on covering your daily finances with user-friendly, value-adding financial services – in a transparent and secure way – at a fair price and with fun – by listening to our community.
Product
digital – automated – realtime – secure
- fully digital financial services on the smartphone with the best possible security
- smoothest onboarding ever (< 10 Min.)
- involving our community to offer the desired functions and services
- a 24/7 end-to-end client journey in real-time
Highest level of convenience
- a single aggregating financial app in your pocket, anytime and everywhere
- a faster, easier-to-use, secure and cheaper services in a transparent way
- the app pulls in products and services under third-party brands – beyond banking
Data driven “financial well being”
- data-driven technology to identify customers’ needs, and address customers at the right time with our services:
- families, financial amigo, lifestyle intelligence
- automated support & preventive assistance
- loyalty, gamification
Value driven
- We make daily finances transparent, secure, at a fair price and fun-to-use.
- We are focused on fulfilling daily needs with easy-to-use value-adding financial services, and not on selling financial products.
- We help customers to manage their money in a better way than they do today.
Nachhaltiges Konsum- und Ausgabeverhalten
- AI for personalized visualization of sustainable consumption and spending behavior with personalized recommendations
- AI and community marketing for sustainable consumption and financial health
Communication
YAPEAL goes beyond e-banking brought to the smartphone. YAPEAL is a digital platform that embeds finance in the customer’s lifestyle.
YAPEAL products are intuitive and make everyday life easier. It’s fun to use.
We communicate honestly and directly and thus bring our advantages closer. We are not loud, we are convincing. Our focus is always the customer and YAPEAL is always an experience.