SUCCESS STORY: DIGITAL COMPANY FORMATION
Enabling Fully Digital Company Formation in Switzerland: How Hoop and YAPEAL partnered to Build a Seamless Digital Ecosystem
SUCCESS STORY: DIGITAL COMPANY FORMATION
Hoop, the digital platform for fiduciaries, law firms, notaries, and business consultants, is redefining how company formations and commercial register changes are handled in Switzerland. By integrating financial processes directly into its digital value chain, Hoop enables founders to complete complex administrative steps efficiently, securely, and entirely online.
To achieve this vision, Hoop partnered with YAPEAL, the Swiss Embedded Finance FinTech known for its regulatory expertise, technological flexibility, and innovation in embedded finance.
From the outset, Hoop’s ambition was clear: financial and payment processes, especially the capital contribution account (Kapitaleinzahlungskonto), should not be treated as a separate, manual step.
Our goal was to design financial and payment processes as an integral part of our digital value chain, not as an isolated banking task. This end-to-end digital approach is still unique in Switzerland.
Marino Fasoli
Head of Business Development at Hoop
Without the right FinTech partner, Hoop would have faced significant process disruptions: disconnected systems, manual data transfers, repeated data entry, and slower turnaround times, all incompatible with a scalable digital business model.
Hoop evaluated several options before choosing YAPEAL. The decision was driven by a shared mindset and complementary strengths.
YAPEAL convinced us with its clear focus on digital innovation, technological flexibility, and deep regulatory competence. That aligns perfectly with our own philosophy.
Marino Fasoli
A key differentiator was the ability to support a fully digital, legally compliant capital contribution account, including the integration of qualified electronic signatures, enabling founders to stay within one seamless digital journey.
From YAPEAL’s perspective, the partnership reflects a broader vision for embedded finance in Switzerland.
At YAPEAL, we believe that accounts, cards and payments should integrate naturally into digital ecosystems. Hoop is a perfect example of how Embedded Finance can remove friction, accelerate processes, and create real value for entrepreneurs, without compromising on Swiss regulatory standards.
Michael Eidel
Chief Strategy & Partnership Officer at YAPEAL
The onboarding and implementation phase was deliberately structured and collaborative.
The onboarding was straightforward and well organized. From day one, the collaboration with YAPEAL was open, solution-oriented, and based on short decision paths and clear points of contact.
Marino Fasoli
As with any integration, there were coordination points around processes and workflows, but these were addressed jointly and pragmatically.
The results of this partnership are felt most directly by the entrepreneurs using the platform. By streamlining the opening of capital contribution accounts, founders can move through the incorporation process faster than ever before.
Fully Digital Onboarding: A structured, uncomplicated experience with clear processes for founders.
Regulatory Security: Ensuring all steps meet strict Swiss standards and legal requirements.
Scalability: The partnership provides a foundation for Hoop to automate further internal processes and integrate additional financial services.
Today, Hoop uses YAPEAL specifically for capital contribution accounts in company formations, but the partnership goes further.
YAPEAL is a long-term strategic partner for us. We plan to expand the collaboration and integrate additional financial processes directly into our platform, further automating our operations and supporting future growth.
Marino Fasoli
For YAPEAL, the collaboration highlights the importance of specialized digital solutions in complex regulatory environments.
This partnership shows how focused Embedded Finance solutions can efficiently cover en the most complex steps in the company formation process. Together with Hoop, we are setting a new benchmark for how digital entrepreneurship can work in Switzerland.
Michael Eidel
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